About Local Mums Online

Local Mums Online was founded in November 2010 by Kathy McGuinness (pictured below and right with her family), an award-winning social entrepreneur. Local Mums Online aims to support local mums, local communities and local businesses and campaign on local issues.

Local Mums Online's first group was Carshalton Mums, which launched in 2010, providing local information and support for mums living in Carshalton. Carshalton Mums currently has over 5,000 members and a busy Facebook group and Twitter following.

As Carshalton Mums grew and became increasingly popular, other local mums groups were launched for mums living nearby: Wallington Mums, Sutton Mums, Cheam Mums, Croydon Mums and Epsom Mums were founded in 2011, followed by Wimbledon Mums, Kingston Mums, Reigate Mums, Dorking Mums, Putney Mums and Wandsworth Mums in 2012 and Worcester Park Mums, Raynes Park Mums and Barnes Mums in 2014.

Founder Kathy is a Local Mum of four who has done voluntary work in the local community for the last ten years. Kathy received an award for Community Leadership from the London Borough of Sutton in 2012. Kathy is the founder of Child's Eye Line UK, Secretary to the Lords and Commons Group for the Protection of Families and Children and a member of the Family Working Party and the All Party Political Group on Bullying. Kathy is also a governor at a local school.

Before the birth of her second child, Kathy worked for ten years as a journalist and Editor for Variety magazine, EuromoneyThe Informa Group and IFX Markets. She has launched various websites for large City corporations. Interested in the potential of the Internet for many years, Kathy launched her first consumer magazine for Internet entrepreneurs, Webspace, back in 1998. 

“It is great to be able use my experience as a journalist to help other mums in Surrey and SW London, an area that I love living in,” explains Kathy. “I feel very lucky to be able to work and be part of the local community.”


Kathy McGuinness, Local Mums Online founder, on BBC Breakfast

Our team:

Emma Fletcher, Technology Editor


Emma Fletcher (second from left) is a Carshalton Mum of three and founder of Fletcher Technology. Having been an IT Consultant in the City, programming for large corporate websites including BT, Toshiba, Samsung and Eircom, Emma decided to start up Fletcher Technology Limited with the view of working with smaller companies, especially mums in business, helping them catch up with technology and “get online!”

Amy Shepherd, Financial Editor

Amy Shepherd is a Cheam Mum of two daughters aged seven and two and a financial adviser running her own business, Amy Shepherd Financial Planning. Read Amy’s Local Mums blog 'Money Mum’ here

Victoria Nicholson (below left, with Marie Kondo)
Home Organisation Editor

Victoria Nicholson is a Putney Mum of one son, Ben, and a professional organiser, declutterer and certified KonMari consultant. Victoria has a background in hotel management and over 15 years as an office manager/PA in the City where she honed her organisational skills. "However, when it came to my personal belongings I have always been naturally untidy,” says Victoria. “So when I discovered a system that worked for me I knew it would work for anyone!" Victoria has been helping local mums in their homes for the past four years to achieve the peace of mind that comes with living in a calm, uncluttered environment. You can read Victoria’s Organised Mum blog here.

Maria Holley, Fitness Editor

Maria Holley is a Carshalton Mum of two boys. She used to work as an actress in West End Musicals but since having her kids retrained as a personal trainer and runs her own local fitness business Maria Holley Fitness. You can read Maria’s Local Mums blog Fit Mum here. Catch up with Maria’s hugely popular Local Mums’ fitness videos on our Facebook page here.

Carmel Miller, Beauty Editor

Carmel is a Cheam Mum, a full-time wife and mum two young children. Mel is a qualified make-up artist @melmiller_mua (Instagram) specialising in bridal and occasion make-up as well as being a self-confessed beauty addict!  Mel juggles her profession as a make-up artist, full-time mum and Beauty Editor in the hope of making our beauty lives a little easier recommending products and beautifying tips for our busy mum lives. You can read her blog,
Beauty Mumhere

Alexandra Dauley, Interior Design Editor

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Alex Dauley is a Wallington Mum who runs her own 
a London-based interior design practice Dauley Designs. Catch up with Alex’s Local Mums’ blog Interior Desgin Mum here.

Kellie McCord, Tutoring Editor


Kellie started tutoring officially in 2016 and has since obtained diplomas in CBT, Mindfulness and Dyslexia Therapy. Passionate about language, Kellie is also pursuing public speaking through Toastmasters, achieving a place at the Division B final in 2019 for the International Speaking Competition reaching the District Finals for the 2020 Evaluation Competition. Combining a love of learning, a true passion for personal growth and development, and public speaking, Kellie describes her purpose as being to empower people, from all walks of life, to create a life they truly want by awakening their natural love of learning. "My mission is to transform education into an engaging, enjoyable experience, as I have learned, first-hand, that if you try your best, and no one dies, then you will succeed!” she says. Kellie's blog Tutor Mum for Local Mums Online offers tips for homeschooling and helping your child learn. 

Angelika Cutuk-Short, Nutrition Editor

Angelika is a Sutton Mum, nutrition therapist and weight loss coach and the founder of Nutrition In Mind. Angelika has a Masters in nutrition and is a qualified NLP (Neuro Linguistic Programming) practitioner. She combines nutritional science with motivational NLP coaching to change bad habits and introduce new good ones. She regularly gives radio interviews and writes articles on nutrition and weight loss and works with her local council on a 'healthy eating on a budget' project. Angelika has worked in the health industry since 2007 working as a nutritional adviser for Planet Organic and General Nutrition Centre (GNC) as well as running her own private practice. She is a full member of the British Association for Nutrition and Lifestyle Medicine (BANT) and registered with the Complementary and Natural Healthcare Council (CNHC), she gives advice you can trust. Read Angelika’s Local Mums blog here

Helena Vaughan, Art Editor

Helena Vaughan is a Carshalton Mum of two, an artist and secondary school art teacher. In the last two years she's written and printed two children’s picture books. Helena has also launched successful community art events in her local area, including Carshalton Artists Open Studios, now an annual art festival in South London. Helena studied fine art, graphics and animation to degree level before working in the media industry for ten years. Helena now teaches Art and Design part-time as well as producing and selling her work. She also runs craft market stalls and workshops alongside school visits and professional practice talks. Helena’s Local Mums blog Art Mum is full of inspirational ideas to get children creative at home. Find out more about Helena’s art on her website www.helenavaughan.co.uk

Emma Jones, Careers Editor


Emma Jones MCIPD is a Sutton Mum of two young children and a qualified HR professional and licensed Career Coach. Her business Work Buddy Coaching offers CV, Interview and Career Coaching services. You can read Emma’s Local Mums blog here 

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Rachel Ivan, Books Editor
Rachel was born in London but her parents moved to India where her teenage years were spent happily at her grandmother’s sprawling house opposite a lake in Bangalore. The Lies We Were Promised is her first book and was inspired by her frequent trips to India, which she has described as a ‘vibrant land of explosive smells, cultures and colours that are a feast for the senses.’ Rachel is a Local Mum to two daughters and lives in South London with her family. She works in the UK Civil Service.

Mary Burstow, Gardening Editor

Mary Burstow is a Local Mum and professional gardener with over 25 years experience of gardening with her own gardening business. Mary likes to garden organically and help the local wildlife as much as she can. Mary is a long-time Cheam Village resident with her husband Paul and her three children where she has enjoyed helping out at the Cheam Charter Fair, Cheam Scream and Cheam Christmas evening. Mary has done voluntary work in her local area for many years as a local councillor and as a trustee of Sutton Soup, a community-based funding initiative. You can read Mary’s Local Mums’ gardening blog here.

Tracy Carroll, Local Food Editor

Tracy Carroll (centre) is a Reigate Mum of one teenage daughter and runs Local Food Britain, a website all about enabling people to find great food and drink in Surrey and the rest of the UK. Tracy blogs for us about fantastic local food finds in our area. You can read her blog Local Food Surrey here

Karen Wells, Legal Editor


Karen is an Epsom Mum who runs her family business Avalon Legal with her husband Colin, a Fellow of the Institute of Paralegals, a Member of the Society of Will Writers, and a Member of the Federation of Small Businesses. Karen and Colin have one daughter, Grace. Avalon Legal specialise in Wills, Powers of Attorney, Probate and Estate Planning. 
Read Karen’s Legal Mum blog here.

Marijke Roberts, Natural Health Editor

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Marijke Roberts is a support worker for the 
Arnica Network” and Carshalton Mum of two teenage boys. She became interested in natural health after the birth of her first son and after many years researching its benefits believes natural remedies are a real alternative to calpol and antibiotics. Marijke works as a counseller and therapist in Sutton.

Karen Simmonds, Travel Editor


Karen Simmonds is a Wandsworth Mum of two. Travel Matters was Karen’s first baby fifteen years ago. She has always enjoyed organising the perfect family holiday. Since then, she juggles travel and family life, with the arrivals of now  teenage daughters.  Her experience is wide and varied including taking old people around Europe with Page and Moy, hosting double-decker bus tours with Top Deck travel and running her own tour operating programme in Portugal. She can also be found slipping from English into fluent French, German or Portuguese, often helping in those tricky hotel booking negotiations! The last couple of years she has visited Thailand, South Africa, Mexico, Cyprus, France, Eygpt and five Caribbean islands.

Sarah Peters, Restaurants and Events Editor

Sarah Peters is a Carshalton Mum of two teenage daughters. She works as a freelance journalist and restaurant critic and runs events for The Academy of Food and Wine Service.

Renee Davis, Cookery Editor

Reneé Davis is a Sutton Mum, a full time wife and mum of three young children, author and self-proclaimed food fanatic. She became really interested in cooking after her first trip to Asia ten years ago, and the passion has grown daily since then. She takes every opportunity she can get to experiment in the kitchen, and loves cooking for family and friends. She also loves sharing her recipes with us! Renee has recently published her first book about overcoming a dysfunctional childhood called "Be The Best You."

Kathryn Lovewell, Wellbeing Editor


Kathryn Lovewell is a Sutton Mum of two teenage boys and an award-winning inspirational specialist in Mindful Self Management teaching inside and outside mainstream education, in prison and within the community. She trains Head Teachers and teachers and supports students to be self resourcing.  She has worked creatively and therapeutically with young women offenders and presently works with male offenders.  Kathryn assists adults and children challenged with ADHD, dyslexia, low self esteem, behavioural difficulties and life threatening illness. She is a highly skilled qualified Journey Therapist, an experienced facilitator of meditation and self inquiry. Kathryn promotes practical self empowerment rooted from mindful awareness.

Suzy Doyle, Beauty Editor

Suzy Doyle is a fully qualified make-up artist with a wealth of experience in the beauty world. Suzy works for Channel 4 and runs her own business. Suzy is a Carshalton Mum of two daughters and a new baby son.

Praise for Local Mums Online:

I continue to support Local Mums Online, a fantastic local resource and the go to website for mums across SW London and Surrey.”
Tom Brake, MP for Carshalton and Wallington.

“What a brilliant website, I’m really glad you launched it!”
Deborah Murphy, Local Mum of two.

“I love Local Mums Online, it’s great to have local content for local mums.”
Kelly Neal, Local Mum of two.

“I wish this site had been around fifteen years ago when I first had kids!”
Esme Camilleri, Local Mum of four.

Happy customers:

"We’ve had a really good response to the review and posts you’ve done for us on social media. Loads of your members have signed up, we’re really pleased! Thanks so much for your support.”
Jason Ash, Founder, YoungPlanet 

"We had an amazing launch thank you so much for all of your support with it!”
Laura Stevens, Hartbeeps, Kingston, Epsom and Worcester Park

"A post about my music classes a couple of weeks ago in one of your Local Mums groups reached over 1,000 mums, which then resulted in a large increase in customers over the next couple of weeks. This made a huge difference to us as posts by our Facebook page, although growing, generally only reach up to 100 people.”
Libby Shone, Music and ME

“It worked! We’ve gone from five enquiries a day to over 200!” 
Kate Jaffe, Marketing Manager, Clock House Healthcare Limited

“Thank you so much for helping us launch our business. We have got all of our clients from you, they all said they saw your recommendation on Local Mums Online. It has been so successful that we are now looking at expanding our business and taking on staff.”
Naomi Rooney, Owner, Get Organised With G&N

"We are really grateful to you for helping us sell out, so will definitely get in touch again when we do another show.”
Imogen Wilde, Producer, The Globe Players

"Thanks to you I’ve now got lots of clients and business is going really well. I’ve got a Facebook page now and also printed business cards.  Without your help I would not have been able to create a little business doing something I enjoy.”
Kathylyn Ross

"Thank you so much for the adverts for our job vacancy. I am pleased to say that from your advertising we received a number of applicants and have now filled the vacancy. Thanks again, I will definitely come back to you again in the future!”
Sarah Ruiz, SIMS Support Manager, Cygnet IT Services CIC

“Thank you so much, our advert is doing great! We’re getting lots of visits to our website through it!”
Leila Stewart, Director, Balliamo

“Thank you so much, I’ve already had an enquiry and the advert has only just gone live!”
Sophia Jarrett
Health and Wellness practitioner, Healing Bodywork

“I love it! You have done a great job, thank you” 
Zishaan Dewji, Owner, My Gym Richmond and Wallington

"Wow you're amazing! I love all of it! Thank you for a fantastic job” 
Jodie Wood, Owner of Glitterbugs

"I am AMAZED, seriously, I cannot believe you have grasped so quickly what I wanted to convey. It is nicely written, wonderful style! I am really happy. Thank you!"
Javier Asensio, Owner of Fincalink

“I’m blown away! Such a professional service and a brilliant article which really captures the essence of my business perfectly. Thank you so much!”
Nicole Baker, Director, MyShowcase

"That is absolutely brilliant. THANK YOU for such a lovely article."
Dolly Loth, Area Manager, Jamie at Home

"Thank you so much we have had over 70 enquiries already!"
Helena Ball, Resonant Media

"I’m really happy with the advert. You have done amazing job and I got my first message from a new client too just a few minutes ago!” 
Gabi Sirakova

"Please can we advertise with you again? We always get a great response from advertising with Local Mums Online. I am going on holiday today but no need to send the draft for checking; based on previous experience I trust you implicitly.”
Kittty Tobin, Head of Executive Office and HR, The Institute of Hospitality

"Wow! If only other organisations we rely on were as helpful as yours!"
David Tchilingirian, Alive 'N’ Kicking

“I love it - you have done a fantastic job!” 
Jenny Knighting, Knights Building Services

“Thank you for editing it so well and your professional and quick service. It is fantastic! I am very happy with everything. It really does make very powerful advertising!”
Justyna Kantecka, JKA Photography

“Wow! That’s great! A Local Mum has asked me for a quote already and my advert has only just gone out!”
Richard Steeples, Richer Grounds

“This is fantastic, we are delighted. Thank you so much.”
Joanne Moroney, TJM Groundworks and Landscaping

“Thanks Kathy, it looks brilliant! I'm really happy with it.”
Wendy Moody, Wendy M Handknits

“It's great, fantastic, amazing!!! Thank you very much, I'm very happy with it!”
Paula Duarte, Forever Living

“Brilliant! I love it! Thank you so much.”
Tracy Thompson, Bootcamped

“A friend of mine suggested that I approach you as they got a massive response from advertising on your website.”
Jude Hudson, Owner of Kids Wing Chun Academy

“I’m over the Moon!”
Wendy May, Owner of The May Tree Beauty Salon

“We have had a fantastic response from advertising on your website and can’t wait to book again!”
Fiona Daniels, owner of Heritage Farm Nurseries

“I’ve already had three enquiries and the advert only went live this evening! Thank you so much!”
Lucy Davinson, Davinson Tuition

If you would like to contribute (we are always looking for new content providers!) or you would like to promote your business to Local Mums, please contact us at info@localmumsonline.com.


Local Mums Online is regularly asked to comment on TV and national and local press and radio. Here is some of our recent press coverage:

Local Mums Online in the national press:

Local Mums Online on BBC Breakfast 

Local Mums Online on BBC News 

Local Mums Online on BBC News 

Local Mums Online on BBC News

Local Mums Online on Sky News 

Local Mums Online in The Daily Mail

Local Mums Online in The Guardian

Local Mums Online in The Times 

Local Mums Online in The Independent

Local Mums Online in The Daily Mail

Local Mums Online in The Guardian

Local Mums Online on ITV News

Local Mums Online in The Sun

Local Mums Online on BBC News

Local Mums Online in Women’s Views On The News 

Local Mums Online in Women’s Views On The News

Local Mums Online in The Daily Mail 

Local Mums Online in The Telegraph 

Local Mums Online in The Grocer 

Local Mums Online in The Guardian

Local Mums Online in the local press:

Local Mums Online in The Evening Standard

Local Mums Online in This Is London

Local Mums Online in The Surrey Advertiser

Local Mums Online in The Sutton Guardian

Local Mums Online in The Sutton Guardian

Local Mums Online in The Sutton Advertiser 

Local Mums Online in The Sutton Guardian 

Local Mums Online in The Sutton Guardian 

Local Mums Online in The Sutton Guardian

Local Mums Onlnine in The Sutton Guardian 

Local Mums Online on Liberal Democrats website 

Local Mums Online in The Sutton Guardian 

Local Mums Online in The Wandsworth Guardian 

Local Mums Online on Croydon Radio 

Local Mums Online in The Sutton Guardian 

Local Mums Online in The Evening Standard

Local Mums Online in the international press:

Local Mums Online in The International Business Times

Local Mums Online in Triple Pundit 

Local Mums Online in The Digital Journal


For press enquiries please contact us at info@localmumsonline.com or call Kathy McGuinness on 07712649606.

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