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The Institute of Hospitality
Marketing & Communications Executive

HOURS:  35 hours per week, Monday to Friday, 9am – 5pm, with working from home flexibility

SALARY:    £24,000-£27,000

RESPONSIBLE TO:    Head of Marketing & Membership

CLOSING DATE:    29th August 2018

INTERVIEWS:    Week commencing 10th September 2018

The Marketing & Communications Executive will manage and deliver the Institute’s communications activity and play an integral role in meeting membership acquisition and retention targets, as well as promoting events, products and services to both member and non-member audiences.

As part of the project teams for these activities they will create the communications plans, undertake audience research, develop website content, plan and deliver digital and off-line marketing activity, optimise campaign performance using google analytics, evaluate success, and produce monthly reports.

Coordinate and execute communications to the Institute’s current and potential stakeholders

Produce all monthly membership email newsletters

Plan and deliver online marketing campaigns to promote the Institute’s calendar of events, including webinars and face-to-face events at national and local level.

Support the membership team to deliver targeted campaigns to promote membership and encourage renewal, using both direct and digital marketing.

End to end delivery of promotional material as and when required to support business needs, including design and print production.

Manage the Institute’s attendance at key industry events and represent the Institute in person as and when required at events across the UK.

Brief communications campaigns to the Institute’s social media agency to ensure effective and innovative use of all channels (Twitter, Linkedin, Facebook and Instagram)

Ensure all marketing materials adhere to the corporate identity

Uphold the IoH brand across all material, advising internal and external audiences on appropriate usage.

Manage content on the website and champion good practice SEO

Work in co-operation with colleagues to deliver the Institute’s aims and objectives of promoting excellence, enhancing education and facilitating learning

Graduate with a minimum of 2 years’ experience in a marketing or communications role.

Ability to write and communicate clearly in an appealing and inspiring manner and appropriately for the audience

Ability to research & collate and interrogate information accurately and efficiently

Essential experience using Mailchimp and WordPress along with excellent IT skills including database interrogation, HTML design and understanding of Google Analytics.

Commercial and sales driven approach to the role

Excellent interpersonal skills and a team player

Excellent written and verbal communication skills

Excellent organisational skills

Ability to work under pressure and to deadlines and to manage a number of different projects at any one time ensuring commitments are delivered within budget and on time.

Experience of operating across all social media platforms

Outgoing, flexible and innovative, cheerful and confident

Tenacious and diligent with a good head for detail

Experience of working in a professional membership organisation or charity desirable

CIM/IDM qualification desirable 

How to apply
To apply for this position, please email your CV and a covering letter explaining how your skills and experience relate to the role of Marketing & Communications Executive, to Joanne Smith, Head of Executive Office on:

You can apply for this position online here

The Institute of Hospitality is the professional body for individual managers, aspiring managers and those studying for related qualifications in the hospitality industry.  Its aims and objectives are to promote excellence, enhance education and facilitate learning. The Institute offers a range of benefits and career long support through a renowned professional development programme.  It has been in existence for almost 80 years and boasts membership across the globe making it a truly international operation.

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