Local Mums recommend the best hair products in our area
“I highly recommend Josh Wood Colour system to Local Mums. Wow, I am in love with my new colour! My hair looks amazing. These products are fabulous, I am so impressed with the quality.”
Carmel Miller, Beauty Editor, Local Mums Online
“I recommend Josh Wood Colour system to Local Mums. This is the ultimate home colour range. The colour is excellent, multi-tonal and natural looking and lasts for ages. Unlike other colour treatments Josh Wood Colour products make your hair thick and glossy as well, a definite bonus. When you are a busy mum who doesn’t have the time or budget for frequent salon visits, this is a fantastic alternative.”
Kathy McGuinness, Founder, Local Mums Online
Josh Wood Colour
Authentic, expert and inspirational; the Josh Wood Colour system offers a new and salon-inspired approach to home hair colour that is set to redefine the industry and give every woman the hair colour she deserves.
The fresh, modern feel to the range positions home hair colour as something women can now celebrate not tolerate. Josh has curated a comprehensive system, the only home hair colour range of its kind created by an expert colourist, that includes permanent colour with 100% grey coverage, a tool kit of root concealers, and a colour-preserving care range including a mask and a gloss like no other.
Credited as being “the king of colour”, Josh has spent a lifetime understanding what makes a woman love her hair colour. He’s carved a reputation for himself as the colourist who made grey okay, from the moment he sent models down the runway of Jean Paul Gaultier with glossy grey hair, to his renowned long-standing collaboration with Kristen McMenamy. So why the sudden urge to convince women to cover grey? “Look I love grey, I’m the first person to encourage someone to go grey if keeping on top of coverage is too much for them, but it’s a choice. If you never want to see another grey hair again, I can help,” says Josh.
Building on three decades of unrivalled experience in shaping the global hair colour landscape, Josh is now using digital as a platform to share his expertise around the world. Powered by an always-on digital experience, Josh Wood Colour offers honest advice, education and inspiration every step of the way for home hair colourers and salon visitors alike. From discovering the first few greys to the moment when a more committed approach to colour is needed, Josh Wood has you covered.
The Josh Wood Colour System
The unique colour-matched system makes finding the right shade and toolkit to maintain colour super simple. Clear numbering runs through every single product meaning the system is easy to navigate and the results are exceptional.
Permanent colour
Shade matched colour that’s fresh, glossy and extra kind to hair
Josh Wood Colour – Permanent Colour, £10
Formulated by Josh to nourish the hair whilst giving a perfect colour finish and total grey coverage. PPD and ammonia-free, Josh has included hydrolysed quinoa to aid shine, colour retention and hydration. The permanent colour range is not about home balayage or highlights (Josh wholly believes that expert colour techniques like this should be created in a salon) but about giving you the tools to cover your greys at home.
• Formulated with special active ingredients to be extra kind to hair
• Added hydrolysed quinoa and shine complex for fresher, premium colour
• Covers 100% of grey
• Each home colour set includes salon-grade gloves, protective barrier cream, a stain removing wipe and sachet of deep conditioning treatment
• Easy to colour match packaging – by hair colour swatch or colour number code
• PPD and ammonia free
• Vegetarian
Available in 12 shades, including unique half shades for the best colour match, from Darkest Brown (2.0) to Lightest Blonde (9.0):
• Darker brown: 2.0, 3.0, 4.0
• Lighter brown: 5.0, 5.5, 6.0
• Darker blonde: 6.5, 7.0, 7.5
• Lighter blonde: 8.0, 8.5, 9.0
Root concealers
Easy to use touch-up products designed to cover unwanted grey hair
Josh Wood Colour Blending Brush, £15 (20ml)
Confidently conceal greys in a stroke with the easy brush-on temporary colour, which gives coverage for up to three washes. Use on dry or damp hair then dry in to seal the pigment into the hair.
Available in three shades. Darker brown (for 2.0, 3.0, 4.0), lighter brown (for shades 5.0, 5.5, 6.0) and darker blonde (for shades 6.5, 7.0, 7.5).
Josh Wood Colour Root Smudger, £12 (38ml)
Artfully disguise regrowth with the temporary Root Smudger, inspired by expert colourist techniques. Use on dry or damp hair to perfectly colour and conceal your roots.
Available in three shades. Darker brown (for shades 2.0, 3.0, 4.0), lighter brown (for shades 5.0, 5.5, 6.0) and darker blonde (for shades 6.5, 7.0, 7.5).
Josh Wood Colour Tinted Dry Shampoo, £10 (75ml)
A tinted dry shampoo to quickly refresh your colour, revive flagging roots and cover greys with natural-looking colour.
Available in three shades. Darker brown (for shades 2.0, 3.0, 4.0), lighter brown (for shades 5.0, 5.5, 6.0) and lighter blonde (for shades 8.0, 8.5, 9.0).
Josh Wood Colour Root Marker, £8 (2.5g)
A genius colour pigment crayon to quickly and expertly colour over stray greys (even on brows). This is going to become a handbag essential.
Available in three shades. Darker brown (for shades 2.0,3.0,4.0), darker blonde (for shades 6.5, 7.0, 7.5) and lighter blonde (for shades 8.0, 8.5, 9.0).
Colour care
Products created to protect, nourish and refresh colour
Josh Wood Colour Radiating Shampoo & Conditioner, £10 each (250ml) for fine brunette hair
Created to add volume and leave brunette hair feeling clean, soft, radiant and lustrous. Boost shine and prevent fade with his expert colour care complex, containing quinoa extract, green walnut anti-oxidants saffron and turmeric, and advanced UV filters.
Josh Wood Colour Renewing Shampoo & Conditioner, £10 each (250ml) for brunette hair prone to frizz
Formulated to leave brunette hair feeling smooth, hydrated, radiant and velvety-soft. Boost shine and prevent fade with Josh’s unique colour care complex, containing quinoa extract, green walnut, anti-oxidants saffron and turmeric, and advanced UV filters.
Josh Wood Colour Shade Refreshing Shampoo & Conditioner, £10 each (250ml) for fine blonde hair
Specially created to add volume and leave blonde hair feeling soft, light and glossy. Boost shine and prevent fade with Josh’s unique colour care complex, containing quinoa extract, green walnut, anti-tarnishing kakadu plum and advanced UV filters.
Josh Wood Colour Uplifting Shampoo and Conditioner, £10 each (250ml) for blonde hair prone to frizz
Specially created to leave blonde hair feeling soft, hydrated, nourished and gleamingly smooth. Boost shine and prevent fade with Josh’s unique colour care complex, containing quinoa extract, green walnut, anti-tarnishing kakadu plum and advanced UV filters.
Josh Wood Colour Everything Mask, £15 (140ml)
The colour-locking, fade-slowing, hair-glossing, multi-tasking, deep-conditioning treatment is for every hair colour and type. This must-have mask is the ultimate insurance policy for your hair colour and has been created by Josh to boost shine and prevent fade with his colour care complex, containing quinoa extract, green walnut and advance UV filters. Use on freshly-coloured hair to lock in colour pigment for longer, then boost the longevity of your colour by using as a deep-conditioning treatment once or twice weekly. The Josh Wood Everything Mask is also the mix partner to the Shade Shots.
Josh Wood Colour Shade Shot, £5 (25ml)
It’s the expert colourists biggest secret: a boost of colour to warm up or cool down your chosen shade, and counteract any unwanted fade. Mix equal parts with the Josh Wood Everything Mask to create a semi-permanent gloss that refreshes colour and adds shine.
Available in four shades:
For brunette hair (for shades 2.0 - 6.0):
• Warm Me Up: A shot of velvety warmth to soften and enrich brown hair
• Cool Me Down: A shot of smoky brown to cool off your colour and reduce red tones.
For blonde hair (for shades 6.5 - 9.0):
• Give Me Sun: A shot of golden warmth to give blondes a softer, sunlit glow
• Keep Me Cool: A shot of icy cool to ensure blondes stay bright and never brassy.
The digital experience
More than just a new product range, Josh Wood Colour’s ambition is to redefine the category through digital by building a unique online experience to take Josh’s expertise out to a global audience. Joshwoodcolour.com will be a platform for inspiration and education featuring how-to videos covering everything from choosing your shade to how to get the best results when you colour your hair at home, as well as a never before seen digital consultation chat bot, helping women to find the right shades, products and techniques for them.
Post receiving personalised recommendations, everything is available to order online straight away, delivering colour direct to the door and removing the hassle of maintaining perfect hair colour.
The packaging
It was evident to Josh that the box colour aisle needed to be given a shake-up, from the design of the packaging to the formulations. This is what he set out to revolutionise with the help of the industry’s top innovators and, as a result, Josh Wood Colour is reimagining what it means to be a brand in colour.
Created by Josh. Worn by you.
@joshwoodcolour #joshwoodcolour
Available from 4th February 2018 at joshwoodcolour.com where you will find the digital consultation, in Boots stores across the UK and at the Josh Wood Colour Atelier in London.
Special offer for Local Mums
Local Mums receive a 20% discount when they spend £20 or more online! Use the code Viplocalmumsonline when you order on Josh Wood’s website
